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Volume 4, Issue Number 2
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October 26, 2009 |
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Midwest Fabricators Uses Expertise Logo for Brochure
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Table of Contents
Partners in Progress homepage
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To view One Good Turn Deserves Another click here
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 | | An example of how to use the Expertise logos. |
Designing expertise logos and giving them recognition on a national level only goes so far. Unless that logo can be associated with local signatory sheet metal contractors and their SMWIA labor, it has no power to change the way customers think or expand our markets.
Realizing this connection, staff at Midwest Fabricators in Oklahoma City, Ok., used the combined Expertise logo, as well as the SMACNA logo and each of the individual Expertise logos—HVAC, industrial, and architectural—on one of their recent brochures. It provides an example of what you can do to associate your company with quality and know-how required to survive and thrive during difficult market conditions.
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