Current Issue


Vol. 13, No. 9: Partner, Persevere, and Pivot in the Face of Crisis

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Partner, Persevere, and Pivot

The decision to break into a new market is seldom an easy one. It requires a significant amount of market research to identify the potential customer base, assess the risks and benefits, and develop a marketing plan to achieve objectives. This edition of Partners in Progress emphasizes three other key factors for success in new market development: the ability and willingness to pivot and adapt, perseverance in the face of adversity, and the importance of finding the right partner to help that process reach its full potential.