Onboarding Success – Crafting the Ideal First Impression for a Multi-Generational Workforce
The construction industry is undergoing a significant transformation, characterized by an aging workforce, the influx of Generation X, Millennials, Gen Z, and an increasing number of women entering the field. This session will delve into the evolving dynamics of the workforce and emphasize the critical role of effective onboarding in fostering leadership, collaboration, and partnership. Learn proven strategies to attract, retain, and empower workers across generations.
Speaker:
Tonia Morris, the Founder of Simply HR, an HR consultancy firm specializing in navigating the complex landscape of multigenerational dynamics in the modern workplace. With a deep understanding of the interplay of five generations coexisting within today’s workforce, Tonia has rightfully earned her title as the “Generational Connector.”
Her mission is crystal clear: to empower organizations to bridge the generational gap in today’s evolving workplace landscape.
Beyond her consultancy endeavors, Tonia is a highly sought-after speaker, known for sharing insights and actionable strategies for achieving generational harmony. Her sphere of influence extends to her impactful tenure as the former President of NABWIC (National Association of Black Women in Construction), where her leadership made an indelible mark in the construction industry.
Tonia’s unwavering dedication to advancing the field of generational diversity was honored with the prestigious “Maverick of the Year” award at the 2019 Stevie Business Awards, solidifying her status as a trailblazer in the realms of generational leadership and communication.
A proud graduate of the University of South Florida and a native of St. Petersburg, Florida, Tonia Morris stands at the forefront of shaping the future of work, one generation at a time.
Jason Benson began his position as SMART director of organizing on June 29, 2023, following Darrell Roberts’ move to assistant to the general president. Benson began his career in the sheet metal trade in November of 1999 as a pre-apprentice working for Bright Sheet Metal in Indianapolis, Ind. He was accepted into the Local 20 apprenticeship program in March of 2000, completing his five-year apprenticeship and turning out as a journeyperson in March 2005.
Two years later, Benson was appointed organizer for Local 20, a position in which he worked until successfully running for election as Local 20 business representative for the Lafayette/Indianapolis area in 2010. Benson served as a business representative until December 2017, when he was hired as the apprenticeship coordinator for Local 20.
“This is a moment of incredible possibility for our union,” Benson said. “I’m excited to get to work supporting locals across North America as we look to grow and expand our collective bargaining power.”

