Category Archives: Marketing

Meet Partners in Progress via Redesigned Web Site

For Immediate Release
Aug. 4, 2016

For more information contact:
Kaarin Engelmann
Editor, Partners in Progress magazine
editor@pinpmagazine.org

Meet Partners in Progress via Redesigned Web Site
Provides members-only resources at your fingertips

Chantilly, VAPartners in Progress, a labor-management cooperation program administered by SMART and SMACNA, has turned over a new leaf by releasing a redesigned web site at pinp.org. The facelift—which is responsive for viewing on computers, mobile devices, and phones—directs customers to signatory sheet metal contractors and delivers resources that locals, contractors, training centers can use to enhance business development. It also provides direct links to the Partners in Progress Facebook and Twitter accounts.

The Customer section of the redesigned site provides a link to Find a Contractor, which directs visitors to the SMACNA member directory. Contractors’ listings are based on the data provided by member companies in their online accounts.

There are also links to the three Expertise web sites—HVACexpertise.org, ASM-expertise.com (for architectural sheet metal), and Industrialexpertise.com—developed by the Best Practices Market Expansion Task Force. In addition to directing potential customers to SMACNA contractors, these sites help those customers learn more about their systems and get a clearer understanding of the importance of selecting a sheet metal contractor with the proper expertise. Other customer-focused sections cover the SMART Code of Excellence and Green Expertise.

The bulk of the new design is devoted to making available a variety of labor-management resources and best practices developed and collected by the task force. Best Practices How-To Guides, a photo library, and professionally-prepared Expertise ads that can be customized by contractors or chapters for use in marketing are available only to members of affiliated organizations. Register for a FREE account by clicking the Login button on the top, right of the home page. All applications will be reviewed before approval.

Resources that are available to all site visitors include electronic issues of Partners in Progress magazine. It is possible to make magazine subscription changes from the site, including subscribe, unsubscribe, change address, and change subscription type to electronic-only, print-only, or both. Furthermore, there is a section containing press releases; an application to participate in the Expertise Branding Program and use the Expertise logos; news, schedules, and presentations related to past and upcoming Partners in Progress Conferences; and more.

For questions about using the new site, contact Kaarin Engelmann, Partners in Progress editor, at editor@pinpmagazine.org.

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The International Association of Sheet Metal, Air, Rail and Transportation Workers (SMART) and the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA) have a labor-management partnership that is more than 75 years old. The goal is to maintain an effective cooperative effort that demonstrates Expertise in the industrial and architectural sheet metal and heating ventilating and air conditioning (HVAC) markets. SMART and SMACNA publish Partners in Progress magazine and have a presence on Facebook and Twitter. For additional information, visit www.pinp.org.

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