Innovative Residential Rebates: Irresistible to Home Owners

Are you ready to capture more manhours with a unique rebate marketing program? This innovative concept with a proven track record gives residential customers a good deal while rewarding contractors and their employees with much needed work. This labor-management partnership effort delivered valuable manhours and income when the market crashed several years ago. Even better, it continued to deliver sustainable manhours after the initial launch. Attend this session and learn how this turnkey marketing effort can generate ongoing sales and manhours in your area, plus strengthen your brand.

Hear firsthand experiences and strategies from three industry experts. Chuck Ruegge is the business manager of Local 265 and John Daniel is the financial secretary-treasurer and business representative for SMART Local 265. Tony Adolfs is executive vice president of SMACNA Greater Chicago. Hear them tell their story of how they worked as partners to make this program a success for Chicago.

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Tony Adolfs, SMACNA Greater Chicago

For over 20 years Tony Adolfs has led SMACNA Greater Chicago through mergers, the Great Recession and innumerable legislative wins. He is committed to building a healthy relationship between labor and management and strives to keep an open dialogue between the two. Having spent most of his adult life in the sheet metal industry, Tony continues to enhance the business environment for sheet metal contractors and their union partners.

Under Tony’s leadership SMACNA Greater Chicago has expanded its reach and educational offerings, while doubling its membership base. Tony feels that maintaining strong relationships, embracing technological advancements and sharing best practices is good for his association and the sheet metal industry as a whole.


John Daniel, SMART Local Union 265

John Daniel is a representative of SMART Local 265’s Labor Management Cooperative Committee. Since entering the industry in 1991, John has been a Sheet Metal Fabricator and Installer, an Instructor, Organizer and currently Business Representative for Local 265. Over the past 5 years, he has been working closely with their local’s LMCC to develop and mature a marketing strategy that generates leads for their contractors and man-hours for their membership.


Charles Ruegge, SMART Local Union 265

Began apprenticeship in 1972. Elected to Executive Board in 1994. Appointed Organizer in 1999. Elected Business Representative in 2003. Elected Financial Secretary in 2008. Elected President/Business Manager in 2015.