Market Recovery: It’s Not Just for Contract Bargaining

It may seem natural to address market share during collective bargaining negotiations, but it can often be the worst time. Michael Gaffney will explain why market recovery discussions can – and probably should – occur outside of traditional negotiations. Through an interactive discussion with attendees, including areas who are already engaging in market recovery efforts, he will flesh out what groundwork, structure, and follow-through labor and management must engage in to be successful in keeping markets that may be threatened by non-union competition and how to recover those that have been lost.

Mr. Gaffney, who taught at Cornell University’s School of Industrial and Labor Relations, has teamed with SMACNA and SMART to work with local parties in developing meaningful labor relations and improved bargaining relationships for over two decades.

Market Recovery Overview

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Michael Gaffney, Trainer & Facilitator

At the National Academy of Sciences, Cornell University’s School of Industrial and Labor Relations, and most recently as a consultant, Dr. Gaffney has for 45 years focused his research and teaching on organizational change in industry, particularly with regard to the negotiation of change. He has provided on-site consulting, training, and facilitation services to over 500 companies and unions throughout North America and overseas.

A graduate of the U.S. Merchant Marine Academy (BS Nautical Science), Dr. Gaffney worked for several years as a licensed officer and pilot aboard deep-sea and Great Lakes commercial vessels (Masters, Mates & Pilots, MM&P, and Marine Engineers Beneficial Association, MEBA District II). He later became an anthropologist (MA New School for Social Research, Ph.D. Ohio State University) concentrating his studies on the linkage between technology, work, and occupational culture.