Market Sustainability and Expansion

After more than a year of working on the SMART/SMACNA Workforce Development Project, Michael Gaffney is ready to share his insights and strategies on sustaining and expanding your market. He will provide an overview of market share and what factors have led to its loss in the sheet metal industry. He will then walk you through the importance of researching and developing a work redesign process aimed at overcoming market losses. In the processes of sharing with you the experience of local areas already addressing these issues, he will give you a road map that you can follow with your labor-management partner to start the process for yourself.

Mr. Gaffney, who taught at Cornell University’s School of Industrial and Labor Relations, has teamed with SMACNA and SMART to work with local parties in developing meaningful labor relations and improved bargaining relationships for over two decades.

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Michael Gaffney, Trainer & Facilitator

At the National Academy of Sciences, Cornell University’s School of Industrial and Labor Relations, and most recently as a consultant, Dr. Gaffney has for 45 years focused his research and teaching on organizational change in industry, particularly with regard to the negotiation of change. He has provided on-site consulting, training, and facilitation services to over 500 companies and unions throughout North America and overseas.

A graduate of the U.S. Merchant Marine Academy (BS Nautical Science), Dr. Gaffney worked for several years as a licensed officer and pilot aboard deep-sea and Great Lakes commercial vessels (Masters, Mates & Pilots, MM&P, and Marine Engineers Beneficial Association, MEBA District II). He later became an anthropologist (MA New School for Social Research, Ph.D. Ohio State University) concentrating his studies on the linkage between technology, work, and occupational culture.