Expertise Program

Many customers don’t recognize the value of SMACNA or SMART or even what type of work the organizations provide. Through a series of studies and focus groups, SMART and SMACNA determined that–more than sheet metal work–customers demand EXPERTISE in areas such as HVAC work. Thus, SMACNA and SMART created the Expertise branding program. It equates the SMACNA/SMART team as the source of expertise for HVAC (commercial and residential), architectural, industrial, and green construction, service, and retrofit work.

Expertise logos are FREE and available to any SMACNA chapter,  contractor, SMART local, training center, or labor-management cooperation trust that completes the licensing application. Such organizations are encouraged to place this logo on their business cards, stationery, estimates, invoices, trucks, hats, shirts, advertisements, and any other place where it is useful to spread the word about the value of using signatory labor. Anyone approved to use the logos can also take advantage of FREE Expertise resources, such as advertisements, photographs, and Web sites.

To apply to use the logos, fill out the licensing form using the link below. Licensing is required to limit use of the logos to those who qualify. Call (703) 803-2980 with any questions. Submit completed forms to Jen Squirewell via fax at (703) 803-3732 or via email at

Expertise Logo Licensing Agreement