Customers demand EXPERTISE more than any other trait when hiring sheet metal contractors. Thus, SMACNA and SMART developed the Expertise branding program to help identify affiliated organizations as the source of expertise for HVAC, architectural, industrial, and green construction, service, and retrofit work.
Expertise logos are FREE to use and available to any SMACNA chapter, contractor, SMART local, training center, or labor-management cooperation trust that completes the licensing application. Such organizations are encouraged to place this logo on their business cards, stationery, estimates, invoices, trucks, hats, shirts, advertisements, and any other place where it is useful to spread the word about the value of using signatory labor. Anyone approved to use the logos can also take advantage of FREE Expertise resources, such as advertisements, photographs, and HVACExpertise.com, ArchitecturalExpertise.com, and IndustrialExpertise.com web sites, which offer links to Find A Contractor and resources for (potential) customers that explain the value of using Expertise contractors.
To apply to use the logos, fill out the licensing form using the link below. Licensing is required to limit use of the logos to those who qualify. Call (703) 803-2980 with any questions. Submit completed forms to Jen Squirewell via fax at (703) 803-3704 or via email at firstname.lastname@example.org.