Category Archives: Expertise

Expertise Branding

 A few years ago, the Best Practices Market Expansion Task Force conducted a series of focus groups that determined many people don’t know what work the sheet metal industry performs. They do, however, recognize, the term HVAC.

Further, Customers demand EXPERTISE more than any other trait when hiring sheet metal contractors. Thus, SMACNA and SMART developed the Expertise branding program to help identify affiliated organizations as the source of expertise for HVAC, architectural, industrial, and green construction, service, and retrofit work.  Continue reading