Leveraging Social Media to Boost Industry Awareness, Attract Talent, and Engage Your Membership

In the digital age, social media has become an indispensable tool for organizations looking to enhance their industry presence, attract top talent, and engage with their membership. This education session will equip you with the knowledge and strategies to harness the full potential of social media as a multifaceted platform for your professional or industry association.

Key Highlights:

  • The Power of social media in Industry Awareness: In this session, we will delve into the role of social media in building and maintaining industry awareness. You will discover how to use various platforms effectively to share news, trends, and thought leadership content, positioning your organization as a key player in your sector.
  • Recruiting Top Talent: Learn how to utilize social media as a dynamic recruitment tool. We will explore best practices for showcasing your organization’s culture and values, promoting job opportunities, and connecting with potential candidates who align with your industry’s goals and mission.
  • Engaging Your Membership: Engaging your members is paramount to thriving local unions and associations. This session will provide insights into how social media can serve as a direct channel for communication, networking, and knowledge sharing among your members. Discover creative ways to foster engagement and community-building.
  • By the end of this education session, you will be well-equipped to harness the immense potential of social media for your organization. Whether you’re a professional association leader, a marketing professional, or someone interested in leveraging social media’s power, this session will provide you with actionable insights to propel your organization forward. Join us and take your industry awareness, talent acquisition, and member engagement to the next level through social media.

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Lauren Wattie
Vault Communications

Lauren Wattie is a Vice President at Vault Communications, a full-service marketing communications agency that specialize in Ideas That Take Off™. She leads strategic marketing campaigns for the agency’s clients across a variety of industries including associations, hospitality, and consumer packaged goods. In her spare time, you can find her cooking a new dish, hitting the tennis courts, or cheering on her favorite Philly sports teams.